Setting defines culture.

Culture defines lifestyle.

The goal is total immersion.

Instagram as a frame of reference for growing market awareness with lower overhead $$. Starting there, then thinking about prioritizing craftsmanship.

All of my research and frameworks amount to this North Star. Exploring the vocabulary of duality within my practice. For starters.

Exploring the impact of merchandising on storytelling and brand positioning.

Looking to the DNA of fashion editors to connect taste-making to the concept of curation.

In the mid-2000s, Kimora Lee Simmons used high fashion nuance to build Baby Phat into a cultural entity.

Taste is a social activity that drives cultural capital. Notes on taste communities and brand strategy.

With an ear for hits, Berry Gordy built Motown into an iconic record company. It’s another good example of a flywheel. For music artists and strategists alike.

Flywheel as another word for ecosystem. The purpose of this post is to officially enter this model into the record, using Goop to illustrate.

A roadmap for my blog the next 15-months. In service of play and following my curiosities.

To be fair, culture is a spark you can’t necessarily account for. World building helps create the containers to catch it in. How to catch lightning in a bottle.

Defining world building in music terms using semiotics.

Thinking through what elements of luxury brand management I would take from the traditional model to build something fresh. These are my strategic considerations.

This is a story about what happens when culture drives brand strategy. Read the full report.

Some strategic considerations about what made the television series Lizzie McGuire resonate well with its tween audience, for marketing’s sake.

LaRussell’s approach builds for the long term in music, business and technology. These are the elements that make his music machine go.

If I was thinking of building influence as a brand or creator today, I’d build my foundations on the strategies of bloggers in the early 2000s.

With his signature directorial style, Hype Williams ushered hip-hop and R&B into the new millennium visually.

From the parties, to the music, to simply living fly, these are the building blocks of Ghetto Fabulous.

Issa Rae got to Hollywood using original content as a platform for building genuine community. Her strategy unlocked the model for doing so online.