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      <image:title>Case Studies - How to Manage a Luxury Brand</image:title>
      <image:caption>Louis Vuitton, A Walk in the Park FW21</image:caption>
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      <image:title>Case Studies - How to Manage a Luxury Brand - Make it stand out</image:title>
      <image:caption>LVMH Group presentation, 2020</image:caption>
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      <image:title>Case Studies - How to Manage a Luxury Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - The Independent Recording Artist’s Guide to Infrastructure</image:title>
      <image:caption>LaRussell for AllHipHop</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/7cc84de9-882c-40ea-bc56-42ed87b75682/F4BJEseacAAcNkd.jpg</image:loc>
      <image:title>Case Studies - The Independent Recording Artist’s Guide to Infrastructure - Make it stand out</image:title>
      <image:caption>@LaRussellGC</image:caption>
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      <image:title>Case Studies - The Independent Recording Artist’s Guide to Infrastructure - Make it stand out</image:title>
      <image:caption>The cost of putting on a show, shared by LaRussell himself</image:caption>
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  <url>
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    <lastmod>2026-07-18</lastmod>
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      <image:title>Case Studies - The Culture of Blogging</image:title>
      <image:caption>DKNY PR Girl Twitter</image:caption>
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    <image:image>
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      <image:title>Case Studies - The Culture of Blogging - Make it stand out</image:title>
      <image:caption>DKNY PR Girl Tumblr</image:caption>
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  <url>
    <loc>https://www.ashnelsonthings.com/blog/hype-williams-belly-hip-hop-music-videos-y2k</loc>
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    <lastmod>2026-07-18</lastmod>
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      <image:title>Case Studies - Defining the New Millennium with Hype Williams</image:title>
      <image:caption>Belly, 1998</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/6b044661-8e33-41ef-937a-c7a1d267bf62/Ash_Nelson_Things_Hype-Williams_Belly_2.png</image:loc>
      <image:title>Case Studies - Defining the New Millennium with Hype Williams - Make it stand out</image:title>
      <image:caption>Belly, 1998</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/4f17e2e0-dc75-493d-abd6-8bbc0d13a8bb/Ash_Nelson_Things_Hype-Williams_Belly_5.png</image:loc>
      <image:title>Case Studies - Defining the New Millennium with Hype Williams - Make it stand out</image:title>
      <image:caption>Belly, 1998</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/1bd3b52b-d501-45be-893d-562cc823d1f7/Ash_Nelson_Things_Hype-Williams_Belly_3.png</image:loc>
      <image:title>Case Studies - Defining the New Millennium with Hype Williams - Make it stand out</image:title>
      <image:caption>Belly, 1998</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/5efc7939-d1c1-4b58-bc10-cc24aba9a0fe/Ash_Nelson_Things_Hype-Williams_Belly_1.png</image:loc>
      <image:title>Case Studies - Defining the New Millennium with Hype Williams - Make it stand out</image:title>
      <image:caption>Belly, 1998</image:caption>
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  <url>
    <loc>https://www.ashnelsonthings.com/blog/telfar-clemens-luxury-brand-strategy-marketing</loc>
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    <priority>0.5</priority>
    <lastmod>2026-07-18</lastmod>
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      <image:title>Case Studies - Exploring Telfar As Modern Luxury - Make it stand out</image:title>
      <image:caption>portrait by Olivier Zahm</image:caption>
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  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/blog/joe-freshgoods-streetwear-brand-marketing-strategy</loc>
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    <lastmod>2025-10-26</lastmod>
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      <image:title>Case Studies - How Joe Freshgoods Models Heritage as Equity - Make it stand out</image:title>
      <image:caption>Joe Freshgoods</image:caption>
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  <url>
    <loc>https://www.ashnelsonthings.com/blog/hanifa-adopts-technology-metaverse</loc>
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    <lastmod>2026-07-18</lastmod>
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      <image:title>Case Studies - How House Hanifa Brought the Tech Revolution to Fashion - Make it stand out</image:title>
      <image:caption>Photo Credit: Tyrin Gray for Rolling Out</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/2fdfbc3b-6ef2-4134-b0d5-a9917ba5010a/Pink%2BLabel%2BCongo%2BHanifa.jpg</image:loc>
      <image:title>Case Studies - How House Hanifa Brought the Tech Revolution to Fashion - Make it stand out</image:title>
      <image:caption>Photo Credit: Hanifa</image:caption>
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  <url>
    <loc>https://www.ashnelsonthings.com/blog/young-money-cash-money-lil-wayne-marketing-strategy</loc>
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    <priority>0.5</priority>
    <lastmod>2026-07-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/e3b55e35-c7d2-4617-a86e-e66eaff3fce8/Screen%2BShot%2B2022-05-18%2Bat%2B10.41.22%2BPM+copy.png</image:loc>
      <image:title>Case Studies - Wayne’s Foundations of Hip-Hop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ashnelsonthings.com/blog/drake-marketing-strategy-ovo-ymcmb</loc>
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    <priority>0.5</priority>
    <lastmod>2026-07-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/687743a8-b351-4a0c-a660-46672c5b82c0/Screen+Shot+2022-05-18+at+10.41.22+PM.png</image:loc>
      <image:title>Case Studies - A Breakthrough Strategy Inspired by Drake - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/94cd142f-1d8c-4fba-80ea-7cde09449ae3/Drake_US_Marketing_Strategy.jpg</image:loc>
      <image:title>Case Studies - A Breakthrough Strategy Inspired by Drake</image:title>
      <image:caption>Photo Credit: Young Money Entertainment/Cash Money Records</image:caption>
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  <url>
    <loc>https://www.ashnelsonthings.com/blog/building-community-issa-rae-insecure</loc>
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    <lastmod>2026-07-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/6b1f9964-a6cb-4894-b69f-76ee77e86e61/Screen+Shot+2022-03-25+at+11.31.30+AM.png</image:loc>
      <image:title>Case Studies - Building Community with Issa Rae</image:title>
      <image:caption>Photo Credit: Adrienne Raquel for Vanity Fair</image:caption>
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  <url>
    <loc>https://www.ashnelsonthings.com/blog/lebron-james-maverick-carter-springhill-company</loc>
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    <priority>0.5</priority>
    <lastmod>2026-07-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/eb6789ae-da15-44aa-abe2-2153227ce9dd/Lebron+James-Maverick+Carter.jpg</image:loc>
      <image:title>Case Studies - A SpringHill Company Breakdown for Modern Creators</image:title>
      <image:caption>Photo Credit: Ike Edeani for Bloomberg Businessweek</image:caption>
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  <url>
    <loc>https://www.ashnelsonthings.com/blog/on-y2k-and-the-metaverse</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/862045cd-40c6-43de-bc63-192df25d5f06/TLC-Y2K-Metaverse.png</image:loc>
      <image:title>Case Studies - What Y2K Taught Us About the Metaverse</image:title>
      <image:caption>from TLC No Scrubs music video</image:caption>
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  <url>
    <loc>https://www.ashnelsonthings.com/blog/category/%23confessions</loc>
    <changefreq>monthly</changefreq>
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  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/blog/category/%23StrategyThings</loc>
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  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/blog/category/Music</loc>
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  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/blog/category/New+Playlist+Alert</loc>
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  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/blog/category/Strategy</loc>
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  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/blog/category/Confessions+of+a+Media+Maven</loc>
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  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/blog/category/NBA</loc>
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  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/blog/category/Blog</loc>
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    <priority>0.5</priority>
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  <url>
    <loc>https://www.ashnelsonthings.com/blog/category/Culture</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/blog/category/Case+Study</loc>
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  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/blog/category/Sports</loc>
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  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/blog/tag/Music+Marketing</loc>
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  <url>
    <loc>https://www.ashnelsonthings.com/blog/tag/Fashion</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/blog/tag/NBA</loc>
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  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/blog/tag/Creator+Economy</loc>
    <changefreq>monthly</changefreq>
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  <url>
    <loc>https://www.ashnelsonthings.com/blog/tag/Culture</loc>
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  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/blog/tag/Hip+Hop</loc>
    <changefreq>monthly</changefreq>
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  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-18</lastmod>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/symbol-breakers-my-2026-theme-sheet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/daba1e1b-e869-493b-9954-bb4cf50483c1/Theme+Sheet-Symbol+Breakers+Mobile-Alt-7.18.26.png</image:loc>
      <image:title>NOTES - Symbol Breakers: My 2026 Theme Sheet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ashnelsonthings.com/notes/brand-strategy-world-building-framework</loc>
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    <priority>0.5</priority>
    <lastmod>2026-06-24</lastmod>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/first-half-glossary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/56be647b-44a1-45db-a4e8-00c5657d1d1f/Worldbuilding+Wire+Frame_4.28.24.png</image:loc>
      <image:title>NOTES - Glossary - My first try at the parts of a brand bible written May 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/1a1993be-d4e5-4cb7-adfb-22b68c0201b7/IMG_6063.JPG</image:loc>
      <image:title>NOTES - Glossary - Virgil for Louis Vuitton Fall Winter 2021</image:title>
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  <url>
    <loc>https://www.ashnelsonthings.com/notes/first-half-show-notes-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/19832846-7dea-4f81-95c1-77ad34c5ea83/1725852553742.jpeg</image:loc>
      <image:title>NOTES - Structure &amp;amp; Form</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/f4ad1cdc-9178-4c50-a79a-00ec3122dbcf/Banner_1500x2500_3.23.25.png</image:loc>
      <image:title>NOTES - Structure &amp;amp; Form</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/18982f4d-4911-47aa-af27-fe2f4660903d/Copy+of+Banner_Show+Notes-3_1500x2500_3.23.25.png</image:loc>
      <image:title>NOTES - Structure &amp;amp; Form - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/3a06b9d2-af31-49b9-ba27-60afe7274760/Banner_Show+Notes-4_1500x2500_3.23.25.png</image:loc>
      <image:title>NOTES - Structure &amp;amp; Form - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/fashion-brand-merchandising-product-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/ec5ef15a-36f8-43ec-a067-ca5c39545570/2f6616fe90950f9ff4000e2270475fcd+%281%29.jpg</image:loc>
      <image:title>NOTES - The Premise of Merchandising - Victoria Beckham for Rocawear 2003</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/9df7fd6a-e82c-4985-b48b-24fda547d4ec/eadbe938ee7935dc5f3f2d092ac01377.jpg</image:loc>
      <image:title>NOTES - The Premise of Merchandising - Victoria Beckham for Rocawear 2003</image:title>
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  <url>
    <loc>https://www.ashnelsonthings.com/notes/magazine-fashion-editors-curators-culture-marketing</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/7bf34be3-ce63-46b3-8159-2f261f11e6bd/The+Devil+Wears+Prada+2006.png</image:loc>
      <image:title>NOTES - An Editor’s Guide to Curation - Make it stand out</image:title>
      <image:caption>The Devil Wears Prada 2006</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ashnelsonthings.com/notes/baby-phat-high-fashion-world-building</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/972cdd63-7582-420f-b24f-a9949a0400ad/Ash%2BNelson%2BThings_Baby%2BPhat%2BNYFW.png</image:loc>
      <image:title>NOTES - How Kimora Lee Simmons Brought High Fashion to Hip Hop - Natane Adock, Kimora Lee Simmons and May Andersen during The 4th Annual Urbanworld Film Festival and preview of Kimora new lingerie line "Baby Phat" at Sony Atrium in New York City, New York, United States - Getty</image:title>
      <image:caption>The Supremes photographed by Don Paulsen shopping on 5th Avenue in New York City, 1965 (Tumblr)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/03c76f8b-5eab-4eb8-aa4e-650d91a7797a/tumblr_901ca55bef6675252fe0da0a76173218_db2f3bff_2048.jpg</image:loc>
      <image:title>NOTES - How Kimora Lee Simmons Brought High Fashion to Hip Hop - Make it stand out</image:title>
      <image:caption>Tumblr</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/9a2d8f0f-720b-45bd-9542-aadff90a9c0e/Lagerfeld+4+Kimora_Cropped_3.7.25.jpg</image:loc>
      <image:title>NOTES - How Kimora Lee Simmons Brought High Fashion to Hip Hop</image:title>
      <image:caption>The Supremes 1964 Portrait Session</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/3d9a93b7-495c-4e58-9e0d-e5fbb8378c1a/Screenshot+2025-03-07+at+12.49.47%E2%80%AFPM.png</image:loc>
      <image:title>NOTES - How Kimora Lee Simmons Brought High Fashion to Hip Hop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/marketing-taste-communities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/ff03c6bb-8b94-4bf2-84d9-b5d7a45317b5/Untitled+design+%281%29.png</image:loc>
      <image:title>NOTES - On Taste-Making - Make it stand out</image:title>
      <image:caption>Pinterest link</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/motown-marketing-flywheel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/d5f10b79-465c-49cb-8168-0291055198ea/Motown_2.3.25.png</image:loc>
      <image:title>NOTES - I’m Seeing Motown as a Flywheel Too - Make it stand out</image:title>
      <image:caption>The Supremes photographed by Don Paulsen shopping on 5th Avenue in New York City, 1965 (Tumblr)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/e4b1dc89-1f2c-4161-9cd6-469e70941e33/Product+Ecosystem_2.3.25+%281%29.png</image:loc>
      <image:title>NOTES - I’m Seeing Motown as a Flywheel Too - Make it stand out</image:title>
      <image:caption>The Supremes photographed by Don Paulsen shopping on 5th Avenue in New York City, 1965 (Tumblr)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/55000e81-3e13-4a5e-86e0-6d1579719b40/Motown_2.3.25+%281%29.png</image:loc>
      <image:title>NOTES - I’m Seeing Motown as a Flywheel Too</image:title>
      <image:caption>The Supremes 1964 Portrait Session</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/goop-marketing-strategy-flywheel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/b9064704-5f0d-4682-8025-d4c0d40b839e/Product+Ecosystem_2.3.25.png</image:loc>
      <image:title>NOTES - The Flywheel Effect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/1fef2af2-7df9-4e91-bcb1-cc6c45f52ee2/Cultural%2BBrand%2BFlywheel_1x1_5.18.20%2B%282%29+%281%29.png</image:loc>
      <image:title>NOTES - The Flywheel Effect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/bca218bc-262e-4c7b-b152-33ded3ebf018/Cultural%2BBrand%2BFlywheel_1x1_5.18.20%2B%283%29.png</image:loc>
      <image:title>NOTES - The Flywheel Effect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/ash-nelson-things-trend-report-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/618f09e3-5ca7-4943-85f5-b188d2ca5697/Screenshot+2025-02-01+at+8.05.16%E2%80%AFPM.png</image:loc>
      <image:title>NOTES - My 2025 Theme Sheet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/brand-world-building-how-to</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/2e2e5f27-6470-48b0-b2d8-b54151da445a/Dual%2BFaces.jpg</image:loc>
      <image:title>NOTES - House Rules for World Building - Make it stand out</image:title>
      <image:caption>From: Pinterest</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/e9f99ff7-b21a-4952-a1c6-24862fd5bfeb/World+Building+x2_1.15.25.png</image:loc>
      <image:title>NOTES - House Rules for World Building - Make it stand out</image:title>
      <image:caption>Source: Pinterest</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/music-semiotics-artist-world-building</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/1d86b99b-79ba-4495-9ec5-e128274153f3/Screenshot+2024-12-14+at+12.11.54%E2%80%AFPM.png</image:loc>
      <image:title>NOTES - The Science of Pop Icons - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/how-to-manage-a-luxury-brand-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/8fc0aa43-1907-4d36-8240-5dfd618dcfa7/Screenshot+2024-12-11+at+4.00.19%E2%80%AFPM.png</image:loc>
      <image:title>NOTES - How to Manage a Luxury Brand - Make it stand out</image:title>
      <image:caption>LVMH Group presentation, 2020</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/196474f5-a1ed-45df-8d3c-d451d8d02c06/Innovations%2Bin%2Bluxury%2Bfashion%2B-%2B1980s%2Bvs.%2B2010s.png</image:loc>
      <image:title>NOTES - How to Manage a Luxury Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/defining-brand-world-building</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/f23e1a1a-6d62-437f-bb88-22a50f618b00/Screenshot+2024-12-11+at+3.51.17%E2%80%AFPM.png</image:loc>
      <image:title>NOTES - What is World Building For? - Make it stand out</image:title>
      <image:caption>From: https://www.reddit.com/r/popheads/comments/g933wk/pop_music_and_world_building/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/1733950576296-2UXVHRWM3QZ8AOEGJV2R/Screenshot+2024-12-11+at+3.55.50%E2%80%AFPM.png</image:loc>
      <image:title>NOTES - What is World Building For?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/brand-strategy-brand-brief</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/b85746e5-6720-4c73-b179-71705d96f443/Cultural+Branding_Holt</image:loc>
      <image:title>NOTES - The Brand Brief - Make it stand out</image:title>
      <image:caption>From: How Brands Become Icons</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/db87492f-6f18-4131-888d-ab907fe2afc6/Brand+Brief_1.12.25.png</image:loc>
      <image:title>NOTES - The Brand Brief - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/brand-strategy-positioning-statement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/eab0b19e-4a24-4b00-95f0-93f13cf313e8/JellyFIsh_1.12.25.png</image:loc>
      <image:title>NOTES - Ecosystems &amp;amp; Positioning - Make it stand out</image:title>
      <image:caption>Pinterest</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/intro-to-iconic-brand-building</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/7ba6dc11-4d62-4f0a-b9b6-ba92b003861b/Untitled+design.png</image:loc>
      <image:title>NOTES - My Very First Thoughts on Building a Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/cultural-brand-strategy-how-to-market-your-influence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/7f32f3ad-bd8d-4f58-84ee-05b0b879b25b/Screenshot%2B2024-10-10%2Bat%2B11.58.21%E2%80%AFAM.png</image:loc>
      <image:title>NOTES - How to Market Your Influence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/brand-strategy-rituals-and-worldbuilding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/a84a45b1-8500-4215-80a1-284a5a371518/Nike-Got-Em-Rituals</image:loc>
      <image:title>NOTES - The Role of Rituals in Culture Creation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/top-funnel-brand-marketing-tips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/6a0e6d55-cf41-489a-9ff6-8913a81dae6e/Mad-Men-Badass-Peggy</image:loc>
      <image:title>NOTES - Branding as Entertainment - Make it stand out</image:title>
      <image:caption>From: The Cut</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/lizzie-mcguire-disney-channel-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/a2cdedeb-c807-4901-ad54-8d7c19b4c7a4/IMG_9634.jpeg</image:loc>
      <image:title>NOTES - “Lizzie McGuire” Positioning Deep-Dive</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/f410234e-61e0-44e8-af4c-cc8468c5003b/a47726c175de2a89680c7944d42519e8.jpg</image:loc>
      <image:title>NOTES - “Lizzie McGuire” Positioning Deep-Dive</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/larussell-goodcompenny-independent-artist-model</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/f8fe62ae-3a54-4a67-99eb-d24b2056b22c/LaRussell.png</image:loc>
      <image:title>NOTES - The Independent Recording Artist’s Guide to Infrastructure - Make it stand out</image:title>
      <image:caption>LaRussell for AllHipHop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/b8455130-ceea-42b8-8367-4bf0b0d48bbc/F4BJEseacAAcNkd.jpg</image:loc>
      <image:title>NOTES - The Independent Recording Artist’s Guide to Infrastructure - Make it stand out</image:title>
      <image:caption>Belly, 1998</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/5c122583-67ce-4caa-8b7c-393b56211578/IMG_8052.jpeg</image:loc>
      <image:title>NOTES - The Independent Recording Artist’s Guide to Infrastructure - Make it stand out</image:title>
      <image:caption>The cost of putting on a show, shared by LaRussell himself</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/the-culture-of-blogging-dkny-pr-girl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/b2efa39e-d7c7-48dd-a6d4-1628952c3086/DKNY_1.9.25.png</image:loc>
      <image:title>NOTES - The Culture of Blogging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/4285f325-1c66-416c-af17-555c0763dffb/DKNY+v2_1.9.25.png</image:loc>
      <image:title>NOTES - The Culture of Blogging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/4569fb3e-83f3-43ac-9b29-4cb01476e3e8/Blog+Era_1.9.25.png</image:loc>
      <image:title>NOTES - The Culture of Blogging - Make it stand out</image:title>
      <image:caption>Reddit</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/hype-williams-belly-hip-hop-music-videos-y2k</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/1f34dd8c-6492-4671-8317-2d7d70065628/Ash_Nelson_Things_Hype-Williams_Belly_3.png</image:loc>
      <image:title>NOTES - Defining the New Millennium with Hype Williams - Make it stand out</image:title>
      <image:caption>Belly, 1998</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/2c47947b-3f80-4ef8-947f-e4bbeb952a71/Ash_Nelson_Things_Hype-Williams_Belly_2.png</image:loc>
      <image:title>NOTES - Defining the New Millennium with Hype Williams - Make it stand out</image:title>
      <image:caption>Belly, 1998</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/28721bbc-299c-4bd7-9301-dcbb0557f098/Ash_Nelson_Things_Hype-Williams_Belly_5.png</image:loc>
      <image:title>NOTES - Defining the New Millennium with Hype Williams - Make it stand out</image:title>
      <image:caption>Belly, 1998</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/bdfb116c-53cc-4205-a16e-7c39120b7b5c/Ash_Nelson_Things_Hype-Williams_Belly_1.png</image:loc>
      <image:title>NOTES - Defining the New Millennium with Hype Williams - Make it stand out</image:title>
      <image:caption>Belly, 1998</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/andre-harrell-uptown-records-ghetto-fabulous</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/bacaefd1-2c54-4592-88ba-b30c9d24a594/Ash%2BNelson%2BThings_Andre%2BHarrell_Uptown%2BRecords.png</image:loc>
      <image:title>NOTES - The Building Blocks of Ghetto Fabulous - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/building-community-issa-rae-insecure</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/031c937b-0dc6-431d-a9b5-0f870c426af8/Screen%2BShot%2B2022-03-25%2Bat%2B11.31.30%2BAM.png</image:loc>
      <image:title>NOTES - Building Community with Issa Rae - Make it stand out</image:title>
      <image:caption>Photo Credit: Adrienne Raquel for Vanity Fair</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/lebron-james-maverick-carter-springhill-company</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600cedeb3c156d341b53f735/54a1079f-34db-4436-924d-c808ea1c5815/Lebron%2BJames-Maverick%2BCarter.jpg</image:loc>
      <image:title>NOTES - Breaking Down Lebron’s SpringHill Company for Modern Creators - Make it stand out</image:title>
      <image:caption>Photo Credit: Ike Edeani for Bloomberg Businessweek</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashnelsonthings.com/notes/on-y2k-and-the-metaverse</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-27</lastmod>
    <image:image>
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