FIELD NOTES
Detailed records taken during research in disciplines that require direct observation. Exist as a reliable records of observations captured while the memories are still fresh. As raw data for later analysis. As a tracking mechanism for the development of ideas and the overall research process.
Include: descriptive accounts of what you see, hear and experience in the field. Personal interpretations. Notes on method.
What is World Building For?
Defining world building through the lens of an album rollout. Quick and dirty.
The Brand Brief
If strategy is prep work for design, then the brand brief is one final act of refinement. For cultural brands, the brief also includes hooks to the zeitgeist.
My Very First Thoughts on Building a Brand
The start of my model for cultural brand strategy. Building a niche, self-sustaining ecosystem rooted in specialized craftsmanship.
The Role of Rituals in Culture Creation
Using sneakers to illustrate the role of rituals in brand word building.
Branding as Entertainment
Branding as entertainment because the current media landscape brings with it new rules.