Case Studies

Deep dives on building sharp strategy. Made from cultural insights. This is an archive of my work from 2021-2023 with a few redactions.

Ash Nelson 4/9/22 Ash Nelson 4/9/22

Building Community with Issa Rae

Issa Rae got to Hollywood using original content as a platform for building genuine community. Her strategy unlocked the model for doing so online.

Ash Nelson 4/2/22 Ash Nelson 4/2/22

A SpringHill Company Breakdown for Modern Creators

The SpringHill Company is a creative example of owning your IP. This is how to build a brand for business in the Creator Economy.

Ash Nelson 1/29/22 Ash Nelson 1/29/22

What Y2K Taught Us About the Metaverse

As the Metaverse sets the stage for the next cultural reset, Y2K and the decade that followed gives us glimpses into the possibilities that open up when tech and culture collide.