Turning business habit into pleasure.
On-trend analysis of the global business of music, fashion and culture. Insights for shaping cultural design. For strategists building iconic brands.
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Notes
On-trend analysis of the global business of music, fashion and culture. Insights for shaping cultural design. For strategists building iconic brands.
Sign up for the mailing list here.
Strategy is the first creative act. My first attempt at building something in the places where strategy and storytelling overlap for me.
Instagram is the first frame of reference for growing market awareness with lower overhead $$. Starting there, then thinking about prioritizing craftsmanship.
All of my research and frameworks amount to this North Star. Exploring the vocabulary of duality within my practice. For starters.
Exploring the impact of merchandising on storytelling and brand positioning.
Looking to the DNA of fashion editors to connect taste-making to the concept of curation.
In the mid-2000s, Kimora Lee Simmons used high fashion nuance to build Baby Phat into a cultural entity.
Taste is a social activity that drives cultural capital. Notes on taste communities and brand strategy.
With an ear for hits, Berry Gordy built Motown into an iconic record company. It’s another good example of a flywheel. For music artists and strategists alike.